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Short Teaser: Gnarly Nutrition Faced a Total Loss of Subscribers When They Transitioned Resellers. We Recovered Their Subscribers and Boosted Monthly Recurring Revenue by $13,000 in 30 Days. Here’s How We Turned a Possible Loss into a Definite Win >>
When Gnarly Nutrition decided to partner with Reach, they also decided to part ways with their main reseller. This meant facing a significant challenge: all of the existing Subscribe & Save orders attached to their old reseller would automatically cancel and disappear during this transition. There was no way to get them back, and no way to transfer them.
So, essentially, we had to grow their Subscribe & Save cache from scratch. It was a risk, but one they were willing to take to get the benefits Reach offers: close attention to their brand, optimization on the platform, and expertise. We knew that the loss of all of their Subscribe & Save users would be a blow to the program, so we prepared their program carefully to cushion the blow.
Growing Subscribe & Save isn’t easy. When you’re starting from scratch, you have to prove yourself to Amazon so they’re confident you can fulfill on time, every time. This meant we had to:
Swiftly Transition: We managed the reseller switch efficiently, minimizing the downtime for Gnarly's products on Amazon.
Expedite Enrollment: We aggressively pursued expedited enrollment for Gnarly's products in the Subscribe & Save program under the new seller account. This process, which typically takes up to 120 days, was fast-tracked through our proactive case management with Amazon.
Manage Their Inventory: We ensured consistent stock levels to meet Amazon's stringent Subscribe & Save requirements, positioning Gnarly's products for immediate program eligibility.
Use Strategic Promotions: We launched a multi-faceted promotional strategy including additional discounts and tailored brand promotions to incentivize customers to come back and subscribe again.
All our hard work paid off. Not only was there no lag in performance, we also recouped their Subscribe & Save in thirty days - a full four times less than the average.
In just 30 days, we:
Added $13,000 in monthly recurring revenue through new Subscribe & Save orders
Recovered a significant portion of the previous subscriber base that could have been lost in the transition
Attracted new subscribers, expanding the program beyond its original size
All of this success happened fast, especially considering all of their previous subscribers were lost and canceled in this transition. Not only did we recover their subscriber base, we grew it in record time, proving an important fact: If you’re afraid of change, sometimes you just need to work with the right experts to minimize the fallout.
This win transformed a potentially damaging situation into a growth opportunity for Gnarly Nutrition while showing that you can leave a bad situation without losing everything.
In the meantime, we’re continuing to optimize Gnarly’s Amazon presence and focus on sales growth. We see a long and prosperous future for Gnarly Nutrition in Amazon’s competitive supplement market, with a rock solid foundation beneath it.
Want results like this? We are full-service Amazon retailers, meaning your win is our win. As top-tier Amazon experts with an A+, 1000 out of 1000 rating on Amazon, we buy your products and optimize them so they sell.
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